ABOUT US

Hello there, I’m Serena — and I’m so glad you’ve found your way here.

What started as a quiet passion for beautifully made fashion grew into something deeply meaningful: a place where I could share pieces that blend timeless elegance with modern simplicity, all lovingly curated with care and purpose. Over the years, this boutique has become more than just a store — it’s been a way to connect with people who appreciate thoughtful design, sustainability, and the stories behind what we wear.

How it all began

My journey started right here in Singapore, with a love for quality fashion and a desire to offer something different — pieces that weren’t just stylish, but also made with heart. I’ve always believed that the right piece can do more than just complete an outfit — it can uplift, empower, and express who you are.

More than fashion

For me, this has never just been about clothing. It’s been about connection, self-expression, and celebrating individuality. Every item in this boutique was chosen not just for its beauty, but for the craftsmanship behind it. I’ve always hoped that anyone who shopped here would feel like they’d discovered something truly special.

The road here

Like many small business owners, I’ve faced challenges — especially in the last year. But each twist and turn only deepened my love for this work and reminded me of how powerful a supportive community can be.

A bittersweet farewell

After a great deal of thought, I’ve made the difficult decision to close the boutique. Rising costs and changes in the retail landscape have led me to this point, and while it’s hard to say goodbye, I’m incredibly proud of what this space has become.

One last thank you

As a token of gratitude, everything in the store will be marked down — your last chance to own something special before we close our doors. I hope these pieces continue their journey with you and bring you the same joy they brought me.

Thank you — for your trust, your support, and for being part of this incredible chapter. Though this boutique is ending, my passion for style and sustainability will carry on in new ways, and I’m excited for what’s ahead.

With love and deep gratitude,
Serena